(Originally posted in March 2012. Enjoy!) It’s a form of fraud. A store offers a great item at a great price, but when you show up, that product is gone and you’re shown something “just as good” but at a higher price. If you recognize the scam, you turn on your heels and leave empty handed. There’s a spiritual version of bait and switch, too. And most people buy it hook, line, and sinker...